Visual Coaching for a Visual World
The Visual Coaching Center brings together academics, practitioners, and organizations exploring how images, metaphors, stories, and visual frameworks can deepen reflection, catalyze insight, and support meaningful change.
Welcome
The Visual Coaching Center was founded by Yaron Prywes, Ph.D., as a hub for advancing the practice and study of visual coaching.
Drawing on psychology, persuasion science, and leadership development, visual coaching helps people use images, metaphors, and stories to make sense of complexity, surface hidden assumptions, and imagine new possibilities.
The Center is designed as a constructive consortium — a place where coach educators, researchers, practitioners, publishers, and organizational leaders can learn from one another and contribute to the evolving field of visual coaching.
Featured Announcement
Featured Announcement
Sponsor — GSAEC International Conference 2026
The Visual Coaching Center is pleased to sponsor the 2026 International Conference of the Graduate School Alliance for Executive Coaching (GSAEC), bringing together coach educators, researchers, and practitioners from more than 20 universities and organizations worldwide.
The Visual Coaching Handbook
An upcoming handbook exploring the theory and practice of visual coaching across multiple schools of psychology.
Topics Include:
Images and imagination in coaching
Metaphor and meaning-making
Stories and identity
Visual approaches to leadership development
Applied psychology and reflective practice
Signature Course — Founding Cohort Coming Fall 2026
An intimate, small-cohort learning experience exploring how visual approaches can deepen coaching conversations, leadership development, and reflective practice.
Originally developed through the Association for Coaching, this signature course integrates psychology, coaching, metaphor, imagery, story, and visual reflection across multiple schools of thought.
Enrollment will be intentionally limited to foster dialogue, reflection, and community.
Join the interest list to receive updates and early access when applications open.
Resources & Publications
Explore articles, publications, tools, and selected materials related to visual coaching, leader development, and coaching psychology.
Featured resources will include open-source articles, research publications, and practical frameworks.
Community Invitation
Join a growing international community exploring the intersection of coaching, psychology, learning, leadership, and visual thinking.
Sign up to receive updates about publications, courses, events, and new resources.